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obsidian/TallyFlow/Marketing/Website/Quick Wins for Current Website.md
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## Goal
Make targeted, low-effort improvements to sdgsystems.com/tallyflow and sdgsystems.com/phototag that better reflect current capabilities.
## Concrete Suggestions
### 1. Messaging & Positioning
- On the TallyFlow page, add a short line near the top:
**"Part of the TallyFlow platform — unified asset intelligence across web, mobile, IoT, and print."**
- On the PhotoTag page, add TallyFlow Capture language:
PhotoTag is the standalone product and is also integrated with TallyFlow.
### 2. Feature Highlights (Based on Real SOW Use Cases)
Add or emphasize these capabilities on the TallyFlow page:
- RFID tunnel / fixed reader receiving
- Zone-based asset movement tracking
- ERP integration (keyboard wedge + direct)
- Exception reporting (shortages, overages, stuck assets)
- Tag printing & encoding
### 3. Calls to Action
- Add a consistent “Schedule a Demo” button in the main hero on both pages.
- Add “Request Pricing” or “Talk to Sales” as a secondary CTA.
### 4. Social Proof / Trust
- Add a small “Used by companies in manufacturing, logistics, retail and agriculture” line.
- Add real case study teasers:
- **Houser's Produce Farm** — TallyFlow for FSMA food traceability and produce tracking.
- **Component Repair Technologies** — Asset tracking for high-value repair workflows.
- Consider adding logos or short quotes from these deployments.
### 5. Navigation & Branding
- Add a top-level “TallyFlow Platform” item in the main navigation that links to an overview page (even if simple for now).
- Update footer to mention the upcoming tallyflow.com domain.
## Stretch Goal: Update the main TallyFlow page to focus on the 5 components:
* TallyFlow Core (Web)
* TallyFlow IoT
* TallyFlow Capture
* TallyFlow Mobile
* TallyFlow Print