Update product naming in docs, marketing, architecture, use cases,
and capabilities materials. Rename related notes, screenshot folder,
and marketing image filenames. Keep git/repo identifiers (e.g.
tallyflow-iot) and generic industry IoT language unchanged.
- Add multiple new case study drafts (Madix, MKB, Network of Hope, Alice & Olivia, mini case studies)
- Add new website/blog drafts (Freight Claims, Manufacturing QC, Barcode+Photo use cases)
- Add Website Build Suggestions document
- Clean up ERP integration language across docs
- Change 'fashion' to 'retail' in targeting materials
- Update User's Guide and Homepage Draft for accuracy