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Replace Fashion references with Retail

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- Apparel/Fashion → Retail/Apparel
- Apparel & Fashion Brands → Retail & Apparel Brands
- Fashion / Apparel → Retail / Apparel
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TNB
2026-06-29 10:55:24 -04:00
parent b0fd3123cc
commit fc89c0fee8
2 changed files with 3 additions and 3 deletions
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TallyFlow/Marketing/Go-to-Market/Customer Targeting for Repeatable Business.md
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## Ideal Customer Profile (ICP) ## Ideal Customer Profile (ICP)
### Company Characteristics ### Company Characteristics
- **Industry:** Manufacturing, Distribution, Logistics, Apparel/Fashion, Automotive, Pharmaceuticals, Agriculture/Produce - **Industry:** Manufacturing, Distribution, Logistics, Retail/Apparel, Automotive, Pharmaceuticals, Agriculture/Produce
- **Size:** 50–500 employees, $10M–$500M revenue - **Size:** 50–500 employees, $10M–$500M revenue
- **Existing Infrastructure:** Already using or planning to use RFID readers (Impinj, Zebra) or have barcode workflows - **Existing Infrastructure:** Already using or planning to use RFID readers (Impinj, Zebra) or have barcode workflows
- **ERP System:** Running JD Edwards, BlueCherry, SAP, NetSuite, or similar - **ERP System:** Running JD Edwards, BlueCherry, SAP, NetSuite, or similar
@@ -28,7 +28,7 @@
- Need software that can consume RFID data and push it into ERP - Need software that can consume RFID data and push it into ERP
- High likelihood of multi-year contracts + expansion (more sites, more users) - High likelihood of multi-year contracts + expansion (more sites, more users)
### Segment 2: Apparel & Fashion Brands ### Segment 2: Retail & Apparel Brands
- Heavy use of GS1 standards and RFID tagging - Heavy use of GS1 standards and RFID tagging
- Need both mobile scanning (TallyFlow Assets / Decode) and backend processing (Core) - Need both mobile scanning (TallyFlow Assets / Decode) and backend processing (Core)
- Often have multiple distribution centers → good expansion potential - Often have multiple distribution centers → good expansion potential
TallyFlow/Marketing/Website/Website Requirements from SOWs.md
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- Mobile + Web + IoT working together - Mobile + Web + IoT working together
### Target Audiences Visible in SOWs ### Target Audiences Visible in SOWs
- Fashion / Apparel (Alice + Olivia) - Retail / Apparel (Alice + Olivia)
- Manufacturing / Hardware (Assa Abloy) - Manufacturing / Hardware (Assa Abloy)
- Logistics / Receiving (Bollore) - Logistics / Receiving (Bollore)
- General industrial receiving and asset tracking - General industrial receiving and asset tracking