From fc89c0fee89853d289ab08c7c07f63ef343db29c Mon Sep 17 00:00:00 2001 From: TNB Date: Mon, 29 Jun 2026 10:55:24 -0400 Subject: [PATCH] Replace Fashion references with Retail MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit - Apparel/Fashion → Retail/Apparel - Apparel & Fashion Brands → Retail & Apparel Brands - Fashion / Apparel → Retail / Apparel --- .../Customer Targeting for Repeatable Business.md | 4 ++-- TallyFlow/Marketing/Website/Website Requirements from SOWs.md | 2 +- 2 files changed, 3 insertions(+), 3 deletions(-) diff --git a/TallyFlow/Marketing/Go-to-Market/Customer Targeting for Repeatable Business.md b/TallyFlow/Marketing/Go-to-Market/Customer Targeting for Repeatable Business.md index ecaafc1..113bf4f 100644 --- a/TallyFlow/Marketing/Go-to-Market/Customer Targeting for Repeatable Business.md +++ b/TallyFlow/Marketing/Go-to-Market/Customer Targeting for Repeatable Business.md @@ -5,7 +5,7 @@ ## Ideal Customer Profile (ICP) ### Company Characteristics -- **Industry:** Manufacturing, Distribution, Logistics, Apparel/Fashion, Automotive, Pharmaceuticals, Agriculture/Produce +- **Industry:** Manufacturing, Distribution, Logistics, Retail/Apparel, Automotive, Pharmaceuticals, Agriculture/Produce - **Size:** 50–500 employees, $10M–$500M revenue - **Existing Infrastructure:** Already using or planning to use RFID readers (Impinj, Zebra) or have barcode workflows - **ERP System:** Running JD Edwards, BlueCherry, SAP, NetSuite, or similar @@ -28,7 +28,7 @@ - Need software that can consume RFID data and push it into ERP - High likelihood of multi-year contracts + expansion (more sites, more users) -### Segment 2: Apparel & Fashion Brands +### Segment 2: Retail & Apparel Brands - Heavy use of GS1 standards and RFID tagging - Need both mobile scanning (TallyFlow Assets / Decode) and backend processing (Core) - Often have multiple distribution centers → good expansion potential diff --git a/TallyFlow/Marketing/Website/Website Requirements from SOWs.md b/TallyFlow/Marketing/Website/Website Requirements from SOWs.md index e611f1e..ffb42f6 100644 --- a/TallyFlow/Marketing/Website/Website Requirements from SOWs.md +++ b/TallyFlow/Marketing/Website/Website Requirements from SOWs.md @@ -47,7 +47,7 @@ - Mobile + Web + IoT working together ### Target Audiences Visible in SOWs -- Fashion / Apparel (Alice + Olivia) +- Retail / Apparel (Alice + Olivia) - Manufacturing / Hardware (Assa Abloy) - Logistics / Receiving (Bollore) - General industrial receiving and asset tracking