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Refine TallyFlow Capture pricing with per-user and photo storage components; recommend Option A

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2026-06-03 15:17:11 -04:00
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TallyFlow/Marketing/Competitive Research/Competitor Analysis.md
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- Custom workflows + dedicated support
**Standalone / Add-on Modules** (can be purchased independently)
- **TallyFlow Capture** (PhotoTag): $99–$149/month depending on volume
- **TallyFlow IoT**: $79–$129/month + per-device fees
- **TallyFlow Print**: $69–$99/month (tag printing & encoding focused)
- **TallyFlow Mobile** (requires Core): Included with Professional Core and above; available as add-on for Starter
**TallyFlow Capture (PhotoTag)**
- Current Enterprise pricing: **$100/month + $4 per user/month**, includes 200 GB photo storage.
- **Recommendation**: This pricing is reasonable but slightly low on the storage component for heavy photo users. Consider one of the following adjustments:
**Option A (Recommended revision)** — $129/month base + $5 per user/month
- Includes 300 GB photo storage
- Additional storage: $0.50 per GB/month over 300 GB
- Better aligns with photo storage costs while remaining competitive.
**Option B (More aggressive)** — $99/month base + $4 per user/month
- Includes 150 GB photo storage
- Additional storage: $0.75 per GB/month
- Keeps current user pricing but protects margin on heavy storage users.
- Lower tiers could be offered (e.g., $79 base for smaller teams with 50 GB).
**TallyFlow IoT**: $79–$129/month + per-device fees
**TallyFlow Print**: $69–$99/month (tag printing & encoding focused)
**TallyFlow Mobile** (requires Core): Included with Professional Core and above; available as add-on for Starter
### Key Rationale
- Allows customers to buy only what they need (e.g., just Capture or just Print).
- Rewards the differentiated RFID + ERP capabilities in Core while keeping standalone modules competitively priced.
- Professional Core remains the main upsell path for full functionality.
- Avoids penalizing growth with pure per-asset pricing.
- Capture pricing now explicitly accounts for per-user and photo storage costs.
*Note: These are initial recommendations only. Final pricing should be validated with current sales pipeline data and customer feedback.*