From 4755e6b1efc1c2593f3b438ad289053d535efa0e Mon Sep 17 00:00:00 2001 From: TNB Date: Wed, 3 Jun 2026 15:17:11 -0400 Subject: [PATCH] Refine TallyFlow Capture pricing with per-user and photo storage components; recommend Option A --- .../Competitor Analysis.md | 27 ++++++++++++++++--- 1 file changed, 23 insertions(+), 4 deletions(-) diff --git a/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md b/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md index 9be8aec..e628500 100644 --- a/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md +++ b/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md @@ -72,16 +72,35 @@ - Custom workflows + dedicated support **Standalone / Add-on Modules** (can be purchased independently) -- **TallyFlow Capture** (PhotoTag): $99–$149/month depending on volume -- **TallyFlow IoT**: $79–$129/month + per-device fees -- **TallyFlow Print**: $69–$99/month (tag printing & encoding focused) -- **TallyFlow Mobile** (requires Core): Included with Professional Core and above; available as add-on for Starter + +**TallyFlow Capture (PhotoTag)** +- Current Enterprise pricing: **$100/month + $4 per user/month**, includes 200 GB photo storage. +- **Recommendation**: This pricing is reasonable but slightly low on the storage component for heavy photo users. Consider one of the following adjustments: + + **Option A (Recommended revision)** — $129/month base + $5 per user/month + - Includes 300 GB photo storage + - Additional storage: $0.50 per GB/month over 300 GB + - Better aligns with photo storage costs while remaining competitive. + + **Option B (More aggressive)** — $99/month base + $4 per user/month + - Includes 150 GB photo storage + - Additional storage: $0.75 per GB/month + - Keeps current user pricing but protects margin on heavy storage users. + +- Lower tiers could be offered (e.g., $79 base for smaller teams with 50 GB). + +**TallyFlow IoT**: $79–$129/month + per-device fees + +**TallyFlow Print**: $69–$99/month (tag printing & encoding focused) + +**TallyFlow Mobile** (requires Core): Included with Professional Core and above; available as add-on for Starter ### Key Rationale - Allows customers to buy only what they need (e.g., just Capture or just Print). - Rewards the differentiated RFID + ERP capabilities in Core while keeping standalone modules competitively priced. - Professional Core remains the main upsell path for full functionality. - Avoids penalizing growth with pure per-asset pricing. +- Capture pricing now explicitly accounts for per-user and photo storage costs. *Note: These are initial recommendations only. Final pricing should be validated with current sales pipeline data and customer feedback.*