Add competitive research documents

- Competitor Analysis with pricing
- Must-Have Features Gap Analysis
- TallyFlow Competitive Advantages

TallyFlow/Marketing/Competitive Research/Competitor Analysis.md

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+# Competitor Analysis - RFID & Asset Tracking Software (2025)
+
+## Top Competitors
+
+### 1. EZOfficeInventory
+- **Pricing**: Starts at $35/user/month (billed annually)
+- **Strengths**: Good UI, mobile app, check-in/out, depreciation tracking
+- **Weaknesses**: Limited native RFID reader support, weaker ERP integration
+- **Best for**: Smaller teams needing simple asset tracking
+
+### 2. Asset Panda
+- **Pricing**: ~$3–$5 per asset per month (volume discounts)
+- **Strengths**: Highly customizable, strong reporting, good mobile experience
+- **Weaknesses**: RFID is add-on/partner-dependent, not as strong on real-time IoT
+- **Best for**: Companies wanting heavy customization
+
+### 3. Cheqroom
+- **Pricing**: Starts at $99/month for up to 500 assets
+- **Strengths**: Excellent for equipment rental/check-out workflows
+- **Weaknesses**: Less focused on fixed RFID infrastructure and ERP integration
+- **Best for**: Rental and shared equipment scenarios
+
+### 4. Wasp Asset Tracking
+- **Pricing**: Enterprise-oriented, often $5k+ initial + annual maintenance
+- **Strengths**: Long-standing player, barcode + RFID hardware bundles
+- **Weaknesses**: Dated UI, less modern real-time capabilities
+- **Best for**: Traditional manufacturing with hardware needs
+
+### 5. Samsara
+- **Pricing**: Asset tracking is part of larger IoT platform (~$15–30/asset/month)
+- **Strengths**: Excellent IoT hardware and real-time visibility
+- **Weaknesses**: Expensive, overkill for many use cases, weaker on printing/encoding
+- **Best for**: Large-scale IoT deployments
+
+## Pricing Summary (Approximate)
+
+| Company              | Starting Price          | Model                  | Notes |
+|----------------------|-------------------------|------------------------|-------|
+| EZOfficeInventory    | $35/user/mo            | Per user               | Good entry point |
+| Asset Panda          | $3–5/asset/mo          | Per asset              | Scales with inventory size |
+| Cheqroom             | $99/mo                 | Flat + usage           | Good for equipment pools |
+| Wasp                 | $5k+ initial           | Enterprise license     | Hardware bundles |
+| Samsara              | $15–30/asset/mo        | IoT platform           | High-end IoT |
+
+## Key Market Gaps Observed
+- Few competitors offer deep, native **ERP integration** (keyboard wedge + direct DB writes)
+- Real-time **multi-vendor RFID reader support** (Impinj + Zebra) is rare
+- Most lack integrated **tag printing & encoding** workflows
+- Zone duration analytics and exception handling are often weak or missing
+
+---
+*Research compiled May 2026*