Update TallyFlow marketing and documentation

- Add multiple new case study drafts (Madix, MKB, Network of Hope, Alice & Olivia, mini case studies)
- Add new website/blog drafts (Freight Claims, Manufacturing QC, Barcode+Photo use cases)
- Add Website Build Suggestions document
- Clean up ERP integration language across docs
- Change 'fashion' to 'retail' in targeting materials
- Update User's Guide and Homepage Draft for accuracy
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Build a modern, professional marketing site at tallyflow.com that positions TallyFlow as the unified asset intelligence platform (web + mobile + IoT + print).
## Target Audiences
- Operations / Warehouse managers in fashion, manufacturing, logistics
- Operations / Warehouse managers in retail, manufacturing, logistics
- IT / Systems teams evaluating RFID + ERP integration
- Executives looking for visibility and exception reduction
@@ -96,23 +96,3 @@ RMS Omega is TallyFlows preferred partner for RFID hardware, labels, printers
- Case study featuring an RMS Omega + TallyFlow deployment
- Blog post: “Why We Partner with RMS Omega for RFID Projects”
### Educational & Awareness Partner: RFIDKnow
**Positioning:**
RFIDKnow is a key partner for education, training, and industry awareness in the RFID space.
**Messaging Opportunities:**
- Co-branded webinars and educational content (“RFID 101” series, implementation guides).
- RFIDKnow can feature TallyFlow as a recommended software platform in their training materials and buyers guides.
- Joint content marketing to build top-of-funnel awareness.
- Potential for “RFIDKnow Certified” or recommended partner status.
**Website Placement Ideas:**
- Include in Partners section alongside RMS Omega.
- Reference in resources/blog content as an educational resource.
- Co-branded landing page for joint webinars or guides.
**Recommended Content:**
- Joint webinar series on RFID best practices
- Whitepaper: “Choosing the Right RFID Software Platform”
- Blog posts and email campaigns driven by RFIDKnow audience