diff --git a/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md b/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md
index 38a9b20..c10d467 100644
--- a/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md	
+++ b/TallyFlow/Marketing/Competitive Research/Competitor Analysis.md	
@@ -42,11 +42,42 @@
 | Wasp                 | $5k+ initial           | Enterprise license     | Hardware bundles |
 | Samsara              | $15–30/asset/mo        | IoT platform           | High-end IoT |
 
-## Key Market Gaps Observed
-- Few competitors offer deep, native **ERP integration** (keyboard wedge + direct DB writes)
-- Real-time **multi-vendor RFID reader support** (Impinj + Zebra) is rare
-- Most lack integrated **tag printing & encoding** workflows
-- Zone duration analytics and exception handling are often weak or missing
+## TallyFlow Pricing Recommendations (Based on Competitive Analysis)
+
+**Recommended Model**: Hybrid (base subscription + per-asset or per-location scaling) to reflect TallyFlow’s RFID depth and ERP integration value while remaining competitive.
+
+### Proposed Tiers
+
+**1. Starter** — $149/month (billed annually) or $179 month-to-month
+- Up to 1,000 assets
+- Core RFID reading + basic check-in/out
+- Mobile app + web dashboard
+- Email support
+- Good entry point vs EZOfficeInventory / Cheqroom
+
+**2. Professional** (Recommended sweet spot) — $349/month (billed annually) or $399 month-to-month
+- Up to 5,000 assets
+- Full RFID reader support (Impinj + Zebra), tag printing/encoding
+- ERP integration (keyboard wedge + basic API)
+- Zone analytics + exception alerts
+- Priority support
+- Positions TallyFlow above most competitors on RFID capability while staying under Samsara’s per-asset pricing for mid-size deployments
+
+**3. Enterprise** — Custom (starting ~$799/month or $9,000+ annual)
+- Unlimited assets / multiple locations
+- Advanced ERP integration (direct DB/API)
+- Custom workflows, white-label options
+- On-site training + dedicated support
+- Hardware bundling (Atid readers, etc.)
+- Targets larger manufacturers and rail/intermodal operations currently paying Wasp or Samsara rates
+
+### Key Rationale
+- Avoids pure per-asset pricing (which penalizes customers as they grow).
+- Rewards RFID/ERP differentiation with higher (but justified) pricing than basic tools like EZOfficeInventory or Cheqroom.
+- Leaves room for volume discounts and annual prepay incentives.
+- Professional tier should be the primary sales target.
+
+*Note: These are initial recommendations only. Final pricing should be validated with current sales pipeline data and customer feedback.*
 
 ---
 *Research compiled May 2026*
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