# Competitor Analysis - RFID & Asset Tracking Software (2025)

## Top Competitors

### 1. EZOfficeInventory
- **Pricing**: Starts at $35/user/month (billed annually)
- **Strengths**: Good UI, mobile app, check-in/out, depreciation tracking
- **Weaknesses**: Limited native RFID reader support, weaker ERP integration
- **Best for**: Smaller teams needing simple asset tracking

### 2. Asset Panda
- **Pricing**: ~$3–$5 per asset per month (volume discounts)
- **Strengths**: Highly customizable, strong reporting, good mobile experience
- **Weaknesses**: RFID is add-on/partner-dependent, not as strong on real-time IoT
- **Best for**: Companies wanting heavy customization

### 3. Cheqroom
- **Pricing**: Starts at $99/month for up to 500 assets
- **Strengths**: Excellent for equipment rental/check-out workflows
- **Weaknesses**: Less focused on fixed RFID infrastructure and ERP integration
- **Best for**: Rental and shared equipment scenarios

### 4. Wasp Asset Tracking
- **Pricing**: Enterprise-oriented, often $5k+ initial + annual maintenance
- **Strengths**: Long-standing player, barcode + RFID hardware bundles
- **Weaknesses**: Dated UI, less modern real-time capabilities
- **Best for**: Traditional manufacturing with hardware needs

### 5. Samsara
- **Pricing**: Asset tracking is part of larger IoT platform (~$15–30/asset/month)
- **Strengths**: Excellent IoT hardware and real-time visibility
- **Weaknesses**: Expensive, overkill for many use cases, weaker on printing/encoding
- **Best for**: Large-scale IoT deployments

## Pricing Summary (Approximate)

| Company              | Starting Price          | Model                  | Notes |
|----------------------|-------------------------|------------------------|-------|
| EZOfficeInventory    | $35/user/mo            | Per user               | Good entry point |
| Asset Panda          | $3–5/asset/mo          | Per asset              | Scales with inventory size |
| Cheqroom             | $99/mo                 | Flat + usage           | Good for equipment pools |
| Wasp                 | $5k+ initial           | Enterprise license     | Hardware bundles |
| Samsara              | $15–30/asset/mo        | IoT platform           | High-end IoT |

## TallyFlow Pricing Recommendations (Based on Competitive Analysis)

**Important Product Structure Note**:
- **TallyFlow Capture** (aka PhotoTag), **IoT**, and **Print** can be sold as **standalone** products.
- **TallyFlow Mobile** requires **TallyFlow Core**.

**Recommended Model**: Modular pricing with a Core platform + optional standalone modules. This allows flexibility for customers who only need specific capabilities (e.g., just Capture/PhotoTag or just Print).

### Proposed Pricing

**TallyFlow Core** (Required for Mobile)
- **Starter Core**: $149/month (billed annually) or $179 month-to-month
  - Up to 1,000 assets
  - Basic RFID reading + check-in/out
  - Web dashboard + basic mobile access
  - Email support

- **Professional Core** (Recommended): $349/month (billed annually) or $399 month-to-month
  - Up to 5,000 assets
  - Full RFID reader support (Impinj + Zebra)
  - ERP integration (keyboard wedge + basic API)
  - Zone analytics + exception alerts
  - Priority support

- **Enterprise Core**: Custom (starting ~$799/month or $9,000+ annual)
  - Unlimited assets / multiple locations
  - Advanced ERP integration
  - Custom workflows + dedicated support

**Standalone / Add-on Modules** (can be purchased independently)

**TallyFlow Capture (PhotoTag)**
- Current Enterprise pricing: **$100/month + $4 per user/month**, includes 200 GB photo storage.
- **Recommendation**: This pricing is reasonable but slightly low on the storage component for heavy photo users. Consider one of the following adjustments:

  **Option A (Recommended revision)** — $129/month base + $5 per user/month
  - Includes 300 GB photo storage
  - Additional storage: $0.50 per GB/month over 300 GB
  - Better aligns with photo storage costs while remaining competitive.

  **Option B (More aggressive)** — $99/month base + $4 per user/month
  - Includes 150 GB photo storage
  - Additional storage: $0.75 per GB/month
  - Keeps current user pricing but protects margin on heavy storage users.

- Lower tiers could be offered (e.g., $79 base for smaller teams with 50 GB).

**TallyFlow IoT**: $79–$129/month + per-device fees

**TallyFlow Print**: $69–$99/month (tag printing & encoding focused)

**TallyFlow Mobile** (requires Core): Included with Professional Core and above; available as add-on for Starter

### Key Rationale
- Allows customers to buy only what they need (e.g., just Capture or just Print).
- Rewards the differentiated RFID + ERP capabilities in Core while keeping standalone modules competitively priced.
- Professional Core remains the main upsell path for full functionality.
- Avoids penalizing growth with pure per-asset pricing.
- Capture pricing now explicitly accounts for per-user and photo storage costs.

*Note: These are initial recommendations only. Final pricing should be validated with current sales pipeline data and customer feedback.*

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*Research compiled May 2026*