# RFIDKnow Partnership Strategy

**Date:** May 2026  
**Partner Type:** Hardware Manufacturer + Partner Program

## Company Overview
RFIDKnow (rfidknow.com) manufactures and sells RFID hardware including:
- RFID Portals & Antennas (FlexAntenna line)
- Sensor Accessories
- Mounts & Stands
- They have a formal “Become a Partner” program

They position themselves as a hardware provider looking for strong software and integration partners.

## Recommended Partnership Approaches

### 1. Become an Official RFIDKnow Partner
- Apply through their “Become a Partner” program
- Position TallyFlow as the preferred **software + intelligence layer** for their hardware
- Request co-marketing support (logos, case studies, joint webinars)

### 2. Product Integration Opportunities
- **TallyFlow IoT** → Native support / certification for RFIDKnow antennas and portals
- **TallyFlow Print** → Compatibility with their mounts and sensor accessories
- Create a “RFIDKnow + TallyFlow” solution bundle

### 3. Co-Marketing Ideas
- Joint webinar: “Building Complete RFID Solutions with RFIDKnow Hardware + TallyFlow Software”
- Co-branded one-pager highlighting the combined stack
- Featured partner listing on both websites
- Joint presence at RFID Journal Live or similar events

### 4. Sales & Channel Strategy
- Offer RFIDKnow resellers a referral or reseller margin when they bundle TallyFlow
- Create a “Recommended Software Partner” badge for RFIDKnow’s partner portal
- Provide TallyFlow demos and training to RFIDKnow’s sales and technical teams

### 5. Technical Collaboration
- Develop reference architectures showing RFIDKnow hardware feeding directly into TallyFlow IoT
- Create configuration guides for common RFIDKnow portal setups
- Explore joint R&D on new antenna + software features

## Suggested Next Steps
1. Contact RFIDKnow via their partner form and request a partnership discussion
2. Prepare a short partnership proposal highlighting mutual benefits
3. Schedule a technical call to explore integration points
4. Propose a joint webinar or content piece as a low-risk starting point
5. **Hardware evaluation action:** Reach out to RFIDKNOW to request a demo or borrow unit of an Industrial Portal or FlexAntenna system (mention TallyFlow IoT needs for testing read performance and IoT integration)

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*Document created to guide partnership development with RFIDKnow*